Key objectives
Digital and Content professionals define strategies and develop/deliver strategies and solutions for
managing the capture, storage, security, revision control, retrieval, distribution, preservation and
destruction of CRM Department digital documents and content. Reporting to Senior Manager CRM
Digital Channels, they will deliver first class content solutions to Home Credit set of clients.
In line with the company general brand image approach and together with a team of digital experts,
we improve our clients’ digital and social experience with an outstanding content strategy.
The Team
The Greater China CRM Digital team will contribute to bring Home Credit’s vision to life by:
- tight integration with Campaign team to design and execute customer experience journey on digital
channels and drive sales
- support all existing and upcoming digital CRM channels by creating content relevant to local audience
- technical and business support and analytics of the digital channels
- lead with digital innovation
Duties and responsibilities
? establish high-level concept for the mobile application from a content perspective
? prepare e-campaigns content and develop product positioning and messaging, including message
hierarchy that support overall brand positioning, that articulates the value proposition of Home
Credit products/solutions
? ensure the information on company’s mobile app, website is up-to-date, accurate, and relevant as well
as target user friendly
? work with Lifecycle and Analytics teams as well as independently analyze and optimize copy that
converts
? produce continuous content for social media e-blasts
? coordinate on site content campaigns for digital channels on boarding experiences
? support financial partners’ documentation
? monitor and analyse customer’s feedback and report on improvement solutions
? analyze current trends in digital financial markets, social media and conduct researches on demand
? develop a deep understanding of Home Credit solutions and services including product portfolio, market,
trends and competition
? continuous learning and development across content and wider media opportunities
Requirements
Education/Experience
? Bachelor’s degree or equivalent from an accredited university or college; financial management or media
major preferred
? over 2.5 years of working experience in digital copywriting with advertising texts portfolio
? financial institutions working experience would be considered as advantage

Knowledge
? high level of advertising modern Chinese skills
? you will work in a international team, fluent written and spoken English is a must
? up-to-date knowledge of what is going on in the digital lives of our target groups
? AB testing
? landing pages and mobile applications

Skills and Competencies
? attention to details
? ability to work independently and within a team while meeting strict guidelines
? be curious, proactive, passionate and questioning

捷信集團(Home Credit B.V.)是國際領先的消費金融服務提供商（簡稱：捷信），業務遍及全球11個極具增長潛力的市場。成立于1997年，捷信主要向信用記錄缺失或很少的人群提供負責任的貸款，以及簡單、方便和快捷的消費金融服務。在每個運營的國家，捷信都致力成為當地市場的領先者。憑借豐富的跨國運營經驗和專業知識，捷信得以持續領先眾多的同行企業。通過提供安全和優質的貸款體驗，捷信積極地推動并擴展普惠金融覆蓋傳統銀行服務覆蓋不到的人群——我們的很多客戶都是首次借款人。捷信積極推動生活水平的提升，同時滿足借款人的金融需求。截至2016年6月，捷信擁有超過8.6萬名員工，累計服務超過5,990萬客戶。捷信擁有強大的業務網絡，包括超過21.5萬個貸款服務網絡點。

截至2016年12月，捷信在中國的業務已覆蓋29個省份和直轄市，312個城市，擁有63,000多名員工。捷信與迪信通、蘇寧等全國知名的零售商有非常好的合作關系，通過超過14萬個貸款服務網點，累計服務客戶超過2,500萬人次。

繼武漢和長沙客戶服務中心投入運營后，2016年9月，捷信正式啟用其在華投資的全新客戶服務中心 – 天津客戶服務中心。此前，捷信在華共設有武漢和長沙兩大客戶服務中心，共可容納8000名專業客服人員，日均服務量可達750,000次。隨著天津客戶服務中心全面投入運行，將有近15,000名客服人員為客戶提供7天無休的專業服務，服務能力和水平都將得到顯著提升。

作為銀監會批準設立的首批四家試點消費金融公司中唯一的外資公司，捷信消費金融有限公司, 其股東為國際領先的消費金融服務提供商捷信集團，于2010年底正式在中國開業，為中國的客戶提供消費金融服務。消費是促進中國經濟結構轉型的重要推動力。捷信消費金融有限公司積極響應國家擴大內需、大力發展消費金融的要求，通過為客戶提供安全、負責任的消費金融服務，持繼為中國的經濟發展和人民生活水平的提高做出貢獻。

捷信消費金融有限公司致力于成為負責任的消費金融服務提供商。通過金融知識講座、動漫和在線互動等多種形式，宣傳普及金融知識，培養并提高消費者對社會信用和負責任借貸的意識。本著對客戶負責的精神，捷信消費金融有限公司創新性地推出了貸款15天猶豫期的制度，為客戶提供安全和優質的貸款體驗。